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Animation Video

Why should you use Animation Videos for your company

Animation allows you to slide scales and bend the laws of nature. With animated videos, you’re free to do whatever you want. Let your imagination run wild! It gives you the ability to bring any concept, no matter how complex or out of this world, to life with ease.

What is the importance of animation?

Animation is important because it makes us be able to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and live-action films cannot

Benefits of Animated Videos For Your Business

Help you stand out from the competition

Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.

Help-you-stand-out-from-the-competition
Help clients to understand your product or service

Help clients to understand your product or service

If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. The animation explains the purpose and function of your product in an easy-to-understand way.

The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real-life instances of how your products and services will make your consumer’s life so much easier, will definitely work wonders for your business.

Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.

Do you need Animation Videos for your company?

Boost Conversion Rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.

Save-your-time-and-money

Save your time and money

Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

As compared to live human actors, animation does not promote any particular age, race, or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.

Comparison of Animated Video to Live Action Video

Animated Video

Animation Video

Live Action Video

Live Action Video

With animated video, you can take all those factors away and strike a wider range of emotional tones. This can help cover difficult subjects effectively, without causing your audience to put their defenses up.

Final Thoughts

Animation is proven effective in most niches as it can provide a much lower cost option to traditional advertising and it is effective in engaging your audience as well as many other benefits. Animation is generally fun to watch and creates a higher viewer engagement than traditional adverts.


Animation is an exciting way to visually convey a branded message. It offers the ability to simplify messages while also staying true to a company’s brand. With YouTube, Instagram, Pinterest, Vimeo and many other platforms catering to branded video content, businesses can use animation to create a unique user experience.

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  • info@3kingsmediagroup.co.za
  • 95 Sylvester Ntuli Rd, North Beach, Durban

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