Social media networks have opened up so many doors, for a lot of businesses. With social networks you can communicate with your customer directly. This is helpful when there is a problem. Your customers can also comment on your Facebook page. You get direct insight into your target market. Not only do you get to engage with your target market but they can follow your business’s page. You can update them on what’s new.
Social media also affects the way many retail businesses communicate with their customers. … Customers may send private messages to the business, or they may post information publicly. Customers use social media to provide both positive and negative feedback about products or customer service.
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