Professional photography is all about using high-quality equipment to produce exceptional quality, unique, and visually stunning imagery.
A totally different creature from amateur photography or stock imagery, professional photography is an integral part of any brand’s messaging, tone of voice, and overall perception; therefore forming the very backbone of most business’ marketing activity.
Get it right, and just the photography used on your website can increase your conversions by up to 161%
Take into account the positive effect professional photography has on things like engagement rates, brand perception, and even brand awareness; all this and more is exactly what happened to one of our clients when we took on their creative project and transformed their product imagery.
Using professional photography immediately raises the perception of quality associated with your brand. You could sell the most well-made, visually stunning products, but if the photography you use is poor, your products will look poor.
75% of online shoppers rely on product imagery when making a decision about a potential purchase.
What does this say about the relationship between potential customers and photography?
It says that potential customers like to see what they’re buying online before they do so, and emotionally invest in images they are presented with. By working with a professional photographer to transform the quality of the images used on our client’s website, we were able to improve user engagement by 35%.
Professional photography is incredibly versatile, and can be used across all sorts of media; whether on your website, your printed adverts, your email banners or your social media posts. Whereas amateur photos are often too pixelated to use in multiple places.
Good visual content is 40% more likely to get shared on your social channels. But what does this tell us about how potential customers interact with content online?
It tells us that today’s online audiences prefer short form content (videos, images, memes etc.) to long pieces of written content; that our shortening attention spans have increased the importance of professional photography as one of the most engaging forms of content.
Think multi-channel! A set of professional images should be versatile and fit for use across all your channels, not just on your website. When taking a photo or having a set of professional photographs created, think of all the different ways you’ll want to use those images; your social media channels, your email marketing campaigns, your print advertising, and all your digital marketing efforts
Websites with professional photography receive up to 90% more traffic than websites without. Images on websites contribute to the SEO value of the overall site; their alt tags and descriptions help search engines understand what your website is all about.
Not only can a photographer help you get the best out of your imagery; using the best lighting, and capturing the subject at the best angle, but a photographer can also help you capture the essence of your brand, and establish your brand identity – bringing out what’s unique about your business.
Photography is aspirational – it helps potential customers visualise your product or service as part of their lives, and gives them an idea of how investing in your business will benefit them. Your potential customers want to get to know your business and what you can do for them – using professional photography is the most powerful way to do that.
Professional photography is a must for any business; helping your potential customers identify you from a sea of other businesses similar to you, increasing traffic to your website, selling the benefits of your product or service, increasing the perception of quality, and is often of such a high resolution that it can be used cross-platform – forming the backbone of a strong campaign and brand identity.
In short, professional photography can help your business by: