Selling is about storytelling, and videos are a great way to share a story
People need information to make informed decisions. Videos that engage people by telling a story in which the viewer can imagine themselves, are an extremely effective way of demonstrating the benefits of your products or services.
Videos keep people on your website longer and engage them with your content.
Short, informative videos keep people engaged with your content significantly longer than text and pictures. In fact, people stay on websites with video 60% longer than sites with just text & pictures. Google likes where people spend time, which they refer to as “dwell” time.
Videos helps people get to know your business.
Not only do videos show the features of your product or services. They also provide an opportunity to showcase your personality. You have the unique opportunity to showcase the culture of your company or lifestyle that aligns with your product.
Videos keep your audience interested, no matter your product or service.
Videos give you the power to visually show off your product or service in a short amount of time. This is your opportunity to make something captivating for your audience, so they stick around to learn more about your product and your company.
Videos are fast and convenient
Let’s be honest. Nobody has any time anymore. Especially people who make a lot of important decisions for their company. Video can get your point across quickly and engage potential customers who otherwise wouldn’t have taken the time to call or schedule an appointment.