93% Of Business Purchase Decisions Start With A Search Engine.
In order to gain new customers you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase. In today’s world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three (in that order) and account for over 90% of all searches. Google is by far the biggest with about 6 of every 10 searches.
Importance of a Website: With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do. 40-50% of consumer purchases start with an online search.
Another reason why a website is important for your business is that there is a large portion of the market that won’t even consider you as an option when they are looking to buy if you don’t have a website.
If you are going to buy something don’t you look around for prices and the best quality? Don’t you compare deals to see what’s best for you? A website shows that you are a real business and not a scam. Having a Website gives a new customer confidence to purchase from you. The customers judge you by your website
• how easy is it to navigate through?
• how fast does it load?
• how was their experience using your website?
If you are dealing with a supplier and looking to purchase from them. You searched on Google and you can’t find their website, you pretty much write them off as an option, and your view of that company is diminished.
Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business.
A website also makes other forms of marketing so much easier. For example, as social media marketing continues to take off, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless! If you plan to set up ads, such as Facebook ads, you can direct users to your website’s digital store, an information landing page, or whatever you think will be best to get a conversion.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.
Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.
The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals because most people still do their own research and stack you against your competitors.